Kolkata’s air pollution levels have been at an all-time high since January 2018, with the AQI (Air Quality Index) shooting to dangerous highs.
We, at Beacon Kolkata, wanted to get the conversation started among the masses regarding the air that is choking us all slowly. Therefore we started an awareness campaign called Kolkata You’re Killing Me, where we custom made a Kolkata survival kit and then put up these kits at various places in the city for people to find.
To conclude our campaign, we teamed up with Calcutta Instagrammers, the largest Instagram community of the City of Joy, and we are conducting a photo-walk cum treasure hunt this weekend, where along with clicking wonderful photographs of the city, the participants will also take part in a treasure hunt to find the Kolkata survival kits after solving a couple of clues. Sounds fun, doesn’t it?
Sammyabrata Mullick, founder of Calcutta Instagrammers, says,
The idea of this InstaMeet is not just to encourage people to shoot photographs, but to create a sense of bonding among the participants; that is very important to develop this growing ecosystem. This particular InstaMeet, in addition to the above, is also directed towards creating awareness against environmental pollution. The choice of location is pretty much in sync with this idea- I’m sure the participants are going to have a great time on Sunday.
So if you’re a photography enthusiast or a concerned citizen, or both, come join us on this InstaMeet. We promise you a day filled with fun, amazing photographs, good adda – and all for a good cause – to raise awareness about the surging levels of air pollution in the city.
Click here to know all about our campaign, Kolkata You’re Killing Me.
Click here for the Facebook event link for the InstaMeet.