They say Calcutta is a slow city as far as bringing about a change is concerned, but in the past month, successfully applying all the theories of communication, a grapevine smartly resulted into a bandwagon effect.
No we are not talking about an expensive advertising proposal.
We are referring to those mysterious bluish-purple bottles hanging outside countless homes in the city.
So, what are these? What purpose do they serve? And more importantly who has put them there?
Well, a short research conducted by our team gave us the understanding that these bottles supposedly ‘prevent stray dogs from entering these houses’.
So what are they again? These bottles are just our regular soft drink bottles containing water heavily diluted with Ujala, the nation’s favourite fabric whitener.
Research says that dogs unlike humans have only dichromatic colour perception. Simply put, they have only yellow and blue sensitive cones in their retina. And blue colour, for animals, symbolizes poison.
Now comes the bigger question of who has put them there?
Well, we believe that it began with a simple sales gimmick by vendors of the product and it has now evolved into a successful word of mouth strategy, for sure increasing consumption and hence sales.
But the sad parts is, while the citizens of Kolkata throw numerous opinions at the drop of a hat and are poles apart on everything from politics to movies, the very same people have been united by the common love (read hatred) of street dogs.
How effective have these bottles been in keeping the stray dogs away is yet to be determined, but why is an animal, which is “man’s best friend” everywhere across the globe, so hated in our city of joy?
So let’s make a change today. Let us all go out there and remove those dim blue bottles hanging outside our houses as a sign that we don’t hate the stray dogs.